ArcSolar field guide / Leads and follow-up

Own your solar lead generation: access, attribution and exports

Control of solar lead generation means knowing who can access the accounts, how an enquiry reaches the CRM and what you can take with you if a provider changes. Keep the delivery route and source evidence visible. A lead, an ad-account login and a customer sale are different assets and events.

Book a demo

Bring the enquiry route and source evidence your team needs to retain.

By Argonix Digital · Published · Updated

Which questions should you ask each provider?

  • Who controls the business account and can recover access?
  • How does the lead arrive: API, email, SMS or an approved import?
  • Which source reference and enquiry details are retained?
  • Where are contact permissions and opt-outs recorded?
  • What export and handover are available if the service ends?

Sources: [1][2][5][4]

Follow the lead rather than the connection badge

SolarQuotes publishes several delivery options. ArcSolar’s Meta documentation describes inbound forms from a connected Page and limited qualification feedback. In either case, verify the actual source and customer record. Connected does not prove complete attribution or improved advertising performance.

Sources: [5][2]

Keep an owner even when the work is delegated

Keep an owner even when the work is delegated
Growth taskRetain an accountable owner for
WebsiteDomain access and approved product copy
AdvertisingBusiness account, budget and source evidence
ContentClaims, current sources and brand voice
AppointmentsAgreed time and customer context
ReportingMetric definitions and underlying records

Sources: [2][3]

An agency, employee or AI tool can help with the work. Write down who reviews the output, who retains the account access and how work is handed back. A lower production cost does not prove better customer outcomes.

Example: an enquiry arrives under the wrong source

Illustrative pilot: a Meta form submission reaches the CRM, but the saved record carries a generic Website source. Keep the test lead reference, intended Page and observed source beside the integration owner. Resolve the mapping and check the supported feedback before drawing a campaign conclusion.

Sources: [2][1]

What does account access leave unresolved?

An administrator role does not settle the commercial ownership and exit terms; review the agreement and retained assets. Purchased lead records still need an appropriate contact basis. More enquiries or lower acquisition costs do not establish more accepted offers or collected deposits.

Sources: [4][3]

Keep the acquisition evidence beside the customer

Review a fictional source lead, its assignment and the first conversation in ArcSolar. Then trace the issued offer and its outcome separately.

Sources and review (5)

Published by ArcSolar. Examples are illustrative; product details come from the sources below. Editorial standards.

Bring your workflow

Trace a lead source through ArcSolar

Book a demo